Deep penetration

Canadians are mostly a content, low-key bunch who prefer to stay away from the limelight.  But they’re not called crazy Canucks for nothing, and are proving to be crazy in something else other than skiing!

According to measurement company, comScore, 68% of Canada is online, logging in the highest number of hours at 42 hours per month. France comes in second at 62% penetration and Israel with 38 hours per month.

Canadians are crazy about YouTube, too, with the highest per capita consumption of video in the whole world and the 18-24 year olds watching an astonishing 244 videos per month. “It’s just absolutely crazy in terms of how passionate Canadians are about YouTube,” said Chris O’Neill, Canada’s country director for Google.

Canadians were early adopters to Facebook as well.  In the early days, they were second only to the US in terms of users (see my earlier blog, I’m the face, for more on Facebook) and now, at 17 million users, Canada is vying with India for ninth and tenth place for countries with most Facebook accounts. Put that in context with Canada’s current population of a little over 34 million, US’ population of 310 million and India’s at 1.17 billion.

More Canadians check Wikipedia than anyone else in the world, surfing 16 Wikipedia pages per month – one more than Germany, two more than Poland and four more than the US. Canadian users also generate 217,000 edits a month, making it the eighth most productive country.

While Canadians don’t tweet quite as much as others, one prominent Canadian Twitter user have 6.4 million followers. His name is Justin Bieber. Yup, you’ve guessed it … there are more Canadian girls using Twitter than boys!

Here’s Justin Bieber singing, “Pray”. After seeing this my thoughts were, the boy can sing, is kinda cute and his heart is in the right place:


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